About us
Born from frustration.
Built for impact.
We've sat on both sides of the table. That changes everything.
After years inside the largest FMCG and research organizations in the world, we kept seeing the same pattern. Corporations too comfortable to challenge their own assumptions. Partners who delivered decks without ever having lived the business reality on the other side. Consultants billing hours with oversized teams, disconnected from actual outcomes.
We existed on both sides long enough to know what was broken. And we started VGM to fix it.We bring the rigour of the world's best research and brand-building practices, without the bureaucracy, the theoretical frameworks, or the inflated teams. We work lean, we work deep, and we stay until the strategy is not just delivered, but also activated.
Our belief is that nothing and everything changed since the dawn of commerce. The ultimate goalremains GROWTH
Sales as a revenue generator
Staying true to brand fundamentals
Products that stand the test of time
Respecting processes
Embracing globalization
Leveraging internal capabilities
...but also...
Marketing as a revenue generator too
Embracing user-generated brands
Innovation to keep the excitement
Having the courage to bend them
Going after local opportunities
Trusting Co-creation
Success today is being tenacious inside the den, and fierce at large
Our values
What drives the "Pack"
Four values. Non-negotiable. In every client engagement, every recommendation, every conversation.
COURAGE
INSIGHT
RESPECT
INTEGRITY
COURAGE
INSIGHT
RESPECT
Why The Wolf?
The wolf doesn't chase. It reads the terrain, moves with precision, and strikes when the moment is right. Courageous without being reckless. Loyal without being blind. Fiercely protective of the pack, and utterly relentless in pursuit of the goal.
That's the standard we hold ourselves to. And the energy we bring to every client we work with.
That's the standard we hold ourselves to. And the energy we bring to every client we work with.
Intimidating? Good. That's exactly how we want your competitors to feel.
How we're different
Everyone else
Valiant Growth Makers
Our team
Are you expecting a Meet the Team section?
We are a network, not a headcount
We don't keep a bench of generalists on retainer. Every engagement gets a team built for it; senior specialists, chosen for the exact problem on the table. The people working your project are there because they're the right people. Not because they were available.
1.
We write the
brief with you
2.
We come back with a
detailed approach
3.
We design a team of
experts for you
4.
We deliver the
reports
5.
We workshop the findings
and activate with you
Karim Al Bitar
Founder
20 years on both sides of the table. Inside the largest FMCG companies and the world's top research organizations, across Europe and MENA. Building brands, decoding markets, and solving the problems that keep leadership teams up at night. The network VGM draws from was built in those rooms. The judgment it runs on was earned in those battles.
Prior to Valiant Growth Makers:- 13 years at Nestle MENA - Roles handeled: Head of Consumer Insights & Market Intelligence across categories, Market Capability Building Lead, Brand Building The Nestle Way Pilot.
- 3 missions including Europe: Corporate Equity Monitor, CMI for Food & Dairy.
- 7 years across the top 3 research agencies in the world.
Prior to Valiant Growth Makers:- 13 years at Nestle MENA - Roles handeled: Head of Consumer Insights & Market Intelligence across categories, Market Capability Building Lead, Brand Building The Nestle Way Pilot.
- 3 missions including Europe: Corporate Equity Monitor, CMI for Food & Dairy.
- 7 years across the top 3 research agencies in the world.
This is not a startup figuring things out. It is experience, deployed with precision.
